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| My big idea http://w-ww.luthiersforum.com/forum/viewtopic.php?f=10102&t=9234 |
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| Author: | James Orr [ Thu Nov 09, 2006 12:40 pm ] |
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Ok, I'm going to give away my big marketing idea. My approach to this is simply to do what I'd like to see and not think of it as marketing. Experiential and particapatory marketing is really good right now though, so the above is only half true. If I were to build guitars - indicating beyond the single guitar I'm making at this point - for other people (meaning, not me), and I wanted to attract them, I'd use my website to create a pseudo-relationship which would better be called a one-sided familiarity with what I'm doing and about. This is sort of what Lance is doing with his blog, and it's a fantastic idea. The walls of pretense fall down. This is great or terrible depending on your desired image. It'd be great for me. I would do it through video knowing that even those with dial-up would probably want to stream it to see. This is a lot easier for me with a film- making/web emphasis in my college studies. It would almost be like the Gourmet Guitars idea. We'd start by going to my shop, and I'd be examining what motivates me and why I hope to do, etc. Another clip would be about the construction. Another clip would be of some musicians with their guitars, maybe sharing a quick smile or two and some words. If they were casual, handheld camera work. If the person were more serious, mounted camera work. This is called a running narrative. I'd probably offer an extended version on DVD. Basically, it would be a multi-sensory shop tour. I didn't actually have this idea about guitars. One of my dreams is to make a few 1800 sq. foot or so custom bungalow or cottage style homes, and this is how I'd market them on the web. Less of a personal approach though, and more like a This Old House type approach. |
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| Author: | James Orr [ Thu Nov 09, 2006 1:28 pm ] |
| Post subject: | |
Some thoughts on privitization. One of my two best friends just told me about an article they read for their Masters program in political science. There was an increase in number of people who bowl last year and a decline in the number of people who are in bowling leagues. There are more people who bowl than vote. The number of people who bowl is tied with the number of people going to church. There's a big trend in privitizing things, which means relational respect before corporate respect. |
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| Author: | Brock Poling [ Sat Nov 11, 2006 10:45 am ] |
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[QUOTE=James Orr] Ok, I'm going to give away my big marketing idea. My approach to this is simply to do what I'd like to see and not think of it as marketing. Experiential and particapatory marketing is really good right now though, so the above is only half true. If I were to build guitars - indicating beyond the single guitar I'm making at this point - for other people (meaning, not me), and I wanted to attract them, I'd use my website to create a pseudo-relationship which would better be called a one-sided familiarity with what I'm doing and about. This is sort of what Lance is doing with his blog, and it's a fantastic idea. The walls of pretense fall down. This is great or terrible depending on your desired image. It'd be great for me. I would do it through video knowing that even those with dial-up would probably want to stream it to see. This is a lot easier for me with a film- making/web emphasis in my college studies. It would almost be like the Gourmet Guitars idea. We'd start by going to my shop, and I'd be examining what motivates me and why I hope to do, etc. Another clip would be about the construction. Another clip would be of some musicians with their guitars, maybe sharing a quick smile or two and some words. If they were casual, handheld camera work. If the person were more serious, mounted camera work. This is called a running narrative. I'd probably offer an extended version on DVD. Basically, it would be a multi-sensory shop tour. I didn't actually have this idea about guitars. One of my dreams is to make a few 1800 sq. foot or so custom bungalow or cottage style homes, and this is how I'd market them on the web. Less of a personal approach though, and more like a This Old House type approach. [/QUOTE] Yeah... this is called "social network marketing" and it is all the rage. Instead of posting those clips on your web site, post them on YouTube and link to them from your site. That way you can capture some of the YouTube members too. |
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