Official Luthiers Forum!

Owned and operated by Lance Kragenbrink
It is currently Mon Nov 25, 2024 9:50 pm


All times are UTC - 5 hours


Forum rules


Be nice, no cussin and enjoy!




Post new topic Reply to topic  [ 6 posts ] 
Author Message
 Post subject: Evolution of a logo
PostPosted: Fri Feb 29, 2008 10:11 am 
Offline
Contributing Member
Contributing Member
User avatar

Joined: Wed Feb 15, 2006 7:37 am
Posts: 4805
I thought some people might be interested in this for interest's sake. You get to see the evolution of a type-based logo (called a "wordmark"). If you have a professional do this or you, it shouldn't be much more than a nice set of Koa; if you think of your brand development in those terms, you might be more willing to develop it.

First, "Aslan" is set in unmodified Adage Script. Next, some of the letter faces are bumped up or down on the baseline. Then the A and N get some serifs. And finally, Aslan gets a tail. With that information in hand, please don't copy :)


You do not have the required permissions to view the files attached to this post.


Top
 Profile  
 
 Post subject: Re: Evolution of a logo
PostPosted: Fri Feb 29, 2008 10:15 am 
Offline
Old Growth Brazilian Rosewood
Old Growth Brazilian Rosewood
User avatar

Joined: Fri Nov 02, 2007 9:49 am
Posts: 13387
Location: Ann Arbor, Michigan
First name: Hesh
Last Name: Breakstone
City: Ann Arbor
State: Michigan
Country: United States
Status: Professional
Very cool James my friend. I didn't know what Aslan meant and thought that it might be a place like Vegas or Amsterdam...... But I looked it up and it is a character - the Great Lion - correct?


Top
 Profile  
 
 Post subject: Re: Evolution of a logo
PostPosted: Fri Feb 29, 2008 11:55 am 
Offline
Koa
Koa
User avatar

Joined: Thu Mar 01, 2007 3:31 am
Posts: 587
Location: Tacoma, WA
Very cool! I dig the tail coming off of the "n". Turkish for 'great lion' - my dad used to read the Narnia series to me and my sister when we were youngins.

_________________
Time is a great teacher, but unfortunately it kills all its pupils - Louis Hector Berlioz

Chansen / C hansen / C. Hansen / Christian Hansen - not a handle.

Christian


Top
 Profile  
 
 Post subject: Re: Evolution of a logo
PostPosted: Fri Feb 29, 2008 12:56 pm 
Offline
Koa
Koa

Joined: Thu Dec 01, 2005 5:10 pm
Posts: 778
Location: Madison, WI
Hesh wrote:
Very cool James my friend. I didn't know what Aslan meant and thought that it might be a place like Vegas or Amsterdam...... But I looked it up and it is a character - the Great Lion - correct?

I think you're right, Hesh...hence the lion tail on the first one.
Nice logo.

_________________
“If God dwells inside us like some people say, I sure hope He likes enchiladas, because that's what He's getting”
-jack handy


Top
 Profile  
 
 Post subject: Re: Evolution of a logo
PostPosted: Fri Feb 29, 2008 2:54 pm 
Offline
Brazilian Rosewood
Brazilian Rosewood
User avatar

Joined: Wed Feb 01, 2006 3:25 am
Posts: 3788
Location: Russellville, Arkansas
Nice James. What software you using? bd

_________________
http://www.dickeyguitars.com


Top
 Profile  
 
 Post subject: Re: Evolution of a logo
PostPosted: Fri Feb 29, 2008 3:25 pm 
Offline
Contributing Member
Contributing Member
User avatar

Joined: Wed Feb 15, 2006 7:37 am
Posts: 4805
Thanks for reminding me that context is always important :) Christian is correct on both counts. Aslan is Turkish for Lion, and also the name of one of the main characters in C.S. Lewis' Chronicles of Narnia series. They're young adult fiction, but I love reading them. But I was also hanging out with The Secret Garden on Monday during lunch. Which I'm spending today hanging out on the forum, lol.

Bruce, you would use a vector graphics program of some sort to do this kind of work. Vector because you can manipulat the image size/resolution without quality loss. I use Adobe Illustrator personally. It is a huge learning curve. Dwight from 73ideas.com did the actual production on this. We worked on it together. I provided the typeface and a few other ideas, and then he improved upon them. I say know your limitations. I knew he would take my concepts and make them even better.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 6 posts ] 

All times are UTC - 5 hours


Who is online

Users browsing this forum: No registered users and 61 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
cron
Powered by phpBB® Forum Software © phpBB Group
phpBB customization services by 2by2host.com