I think those of you who have passed the "novice" stage are, by and large, selling yourself short on pricing.
Now that's not to say that the Circle of Sound is worth $30k. $30k is crazy. But there are some experienced luthiers selling "basic" model guitars in the $2500-$2700 range, which is equally crazy (albeit in the opposite direction). Consider that an HD-28 is going for $2300 street price. Some experienced builders are selling a "basic" model of similar design for just a couple hundred more than that, even though the level of time, attention and craftsmanship that go into your guitars (and perhaps even quality of materials) is above what you see in an HD-28. Now, if you're just getting started, that's fine. But at some point (be it a few dozen guitars or a hundred or whatever) you have achieved a level of craftsmanship at which buyers will and should pay more.
Now, you may keep your prices deflated because "I don't have the Martin name." Well, buck up.
Any buyer who is interested in your guitars is not buying based upon a big factory name. By definition, anyone interested in your guitars considers it an advantage, not a detriment, to have a handmade guitar by a fine craftsman, which by definition you can't get at a big factory. A player who is interested in a handmade guitar by an experienced craftsman will expect to pay (and be willing to pay) a significant premium over what he would pay for a similarly designed factory instrument.
IMHO, the reason many experienced luthiers are not charging more is simply a question of self-confidence, doubting whether they would get enough orders to stay busy. I and my partners in my "day job" business go through the same thing each year. Every year, we force ourselves to raise our prices. We look at what we offer, we look at what our competition is charging, and all indicators tell us we need to raise prices significantly. And yet every year, we wring our hands over it worrying whether our clients will stay with us. Invariably, we raise our prices enough that we lose sleep worrying about it. Invariably, our clients stick with us and feel they are getting good value. And when all is said and done, each year we look at our prices and realize we are still a great bargain for people who are looking for what we have to offer.
Unfortunately, as long as the best builders are willing to sell themselves short, that forces everyone's prices down. That doesn't mean you all should start charging $30k. But every January, you should force yourself to raise your prices whether you think you need to or not. Inflation alone warrants it at least a $100/instrument increase per year. The fact that you have another year's experience and reputation under your belt warrants a significant increase over that. The scariest part is convincing yourself that you are worth it. $30k is too much. But whatever you are charging now is probably too little.
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